ANTIRECLAMA

Are all advertisements honest?

Assignment

 

I made this assignment for school, the idea of ​​this project is that there is a lot of commercials that are not true and we had to tell the truth of it, and I have made for that an A2 poster.

Concept

 

No whiter teeth within a week

I chose Colgate (toothpaste). A lot of people these days are interested in having white teeth and Colgate promises to give you that in a week. My research shows that’s a lie.

Design

 

And for design I made several sketches for a poster, my idea was
to mix between old style and new style of Colgate posters. On the poster you will first see an image of the girl with a pearl earring that have I used to reach my target group. I also added the Colgate logo and also a mouth with white teeth, then I chose the text

About

 

My poster emphasizes the importance of thinking critically about advertisements and seeking out reliable information before purchasing a product. Let’s strive for fair advertising practices and empower consumers to make informed decisions.”